Co-Founder & President | Ava Women
Lea has a master’s degree in global entrepreneurship from EM Lyon in France, Zhejiang University in China and Purdue Krannert University in the US. She completed her bachelor’s degree at the University of St. Gallen and at HEC Montreal in Canada. During her studies, Lea worked in the Marketing Department of Procter & Gamble in Frankfurt and for a strategy consulting firm in Paris. Lea is a co-founder of L’Inouï, a company that produces and distributes high-quality chocolate in Bangalore, India.
After Lea’s return to Switzerland, Ava was founded in 2014 by Pascal Koenig, Philipp Tholen, Peter Stein, and Lea von Bidder. The company specializes in new developments in the field of medical technology related to reproductive health. Ava was voted startup of the year in Switzerland in both 2017 and 2018 and won the Swiss Medtech Award in 2018. The Ava bracelet has won several international awards such as “The Bump Best of Baby Tech CES 2017” award in the fertility and pregnancy category and the “Editor’s Choice” Award from Women’s Health magazine. The Ava bracelet is the firm’s first product for the consumer market and uses state-of-the-art sensor technology together with clinically proven methods to pinpoint a woman’s fertile days in real time.
Lea was awarded Forbes 30 under 30 in 2018 and will become the CEO of Ava in January 2020.